Turkey Personel Management Association (PERYÖN) is the first and single NGO in Turkey that shapes all the fields related with "human management" such as human resources, management, personal development, education, marketing and technology. PERYÖN's Popular Management magazine follows today's and tomorrow's agenda preparing files, interviews, news and research related with these topics.

PY differentiates itself through not only news content but also by its different sections and writers with field expertise.

Cüneyt Ülsever, Rauf Ateş, Acar Baltaş, Özlem Çakır, Dilara Koçak, Hakan Dülge, Necdet Kenar, Murat Yeşildere and Sevilay Pezek write about many different aspects of business world and life.

PY has business related articles about seminar, panel, training and congress activities. It also has personal related articles about image, hobbies, healthy nutrition and books and thus percieves people as an integral whole. PY adresses everyone from every sector from any part of management at any degree of carrer including the ones who want to take a different direction.